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GEICO
GEICO has been making insurance memorable for decades, and we’re here to make it scroll-stopping, too. From character-driven chaos to internet-native humor, we create social content that makes a traditionally boring category feel anything but.
The ask was simple: make sure everyone knew NFL Kickoff was happening on a Wednesday this year - not Thursday. We brought back GEICO’s iconic Hump Day Camel for TikTok TopView spots, tapping into a wave of nostalgia while making the unexpected kickoff date impossible to miss.
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When women’s basketball star Azzi Fudd joined GEICO, we turned the Gecko’s social profile into her personal fan account just in time for March Madness. From hyping her highlights to celebrating every big moment, we let the Gecko go full fanboy - and gave GEICO a fresh way to show up in the basketball conversation.
After Azzi Fudd got drafted to the Dallas Wings and moved to Texas, we made a mini social series with her to highlight GEICO's Renter's Insurance featuring her new apartment in a new city.
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