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HERSHEY'S
Hershey's has set out on a mission to remind people that happiness is always within reach through their social content.
Hershey’s was an Official Sponsor of Team USA at the Winter Olympics 2026. The Olympics are a time when winning gets put on a pedestal and happiness under pressure. The world has taught us to allow ourselves to be happy only if we win. Hershey’s reset the story and reminded the world that happiness is the real achievement.
Hershey’s pride runs deep, especially for a hometown hero. Hershey’s used the World Cup to celebrate the real pride of Hershey, PA: Christian Pulisic and the idea that happiness is knowing someone, somewhere, will always have your back.
Hershey’s social ambition has been to become a refuge to remind people that happiness is still happening. We want to remind people to choose happiness by choosing Hershey’s through. We targeted our Gen Z audience with some social-first Cookies ‘N’ Creme.
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