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MIRACLE-GRO
Miracle-Gro has been the brand expert in growing things for the past 150 years. When the internet declared that the bush was back in 2025, we saw a proactive opportunity to reclaim the moment and redirect it into a cultural conversation about gardening. In partnership with Gabby Windey, we proclaimed it a Full Bush Summer, a campaign born from social-first thinking. The campaign earned 1.35B+ media impressions, 8.5M+ social impressions, and grew 36K+ followers.
Brand Awareness - Gold
Single Post or Activation - Gold
Consumer Brand - Audience Honor, Silver
Real Time Response - Silver
Copywriting - Audience Honor, Bronze
Brand, Creator Business - Finalist
We created a community of bush enthusiasts who got off their phones and into the garden. We gaveaway and then sold limited Full Bush baby tees for our bush lovers to proudly show off what they're growing.
Press: Marketing Dive, Media Post, Them, PR Week, Little Black Blook
We got in the garden with some unexpected and quickly rising creators. We partnered with @jake_amazing to sing his very own two part ballad for gardening. We partnered with @yearningyardies to own the "my boyfriend..." trend, but in the garden.
That one time we brought swag AND function to the garden.
Best in Show - Bronze
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