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BEHR PAINT
We made BEHR the most loved DIY coach on the Internet through educational videos, DIY content, and color-filled fun.
As the internet's most loved DIY coach, we launched the first ever DIY competition series on social, taking it all the way to three seasons.
These CGI posts were a huge fan favorite. We garnered over 44 million organic views and an increase of 32k new followers across BEHR's social channels.
We stayed tapped into what’s trending while building a distinct visual world that felt unmistakably BEHR. Through ongoing creative direction and content creaion, we kept the brand’s social presence fresh, culturally relevant, and a step ahead of the competition.
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